CASE STUDY
Rebecca Darwent Global
About
Rebecca Darwent Global (RDG) is a philanthropic advisory committed to building an interconnected world where our shared humanity drives transformative actions for social and climate justice.
Founded by Rebecca Darwent, a TED speaker, philanthropic advisor and social entrepreneur dedicated to unlocking the collective impact of purpose-driven philanthropy.
In 2020, she cofounded the Foundation for Black Communities, leading fundraising, community engagement and advocacy that resulted in a historic 200-million-dollar commitment to Black philanthropy by the Canadian government.
The Challenge:
Support her growing thought leadership and speaking engagements.
Launch the Purpose-Driven Giving framework and build an engaged audience around it.
Strengthen her brand positioning and digital presence so her mission and impact are clear.
Put in place a sustainable content system, one that was intentional, consistent, and could grow with her work.
Key Roles & Approach:
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Facilitated a brand discovery workshop with Rebecca to understand her vision, values, and goals.
Defined brand foundations: values, messaging, voice, personality, audience segments.
Created an audience journey map to understand needs, touchpoints, and messaging at every stage (awareness, consideration, decision, engagement).
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Developed clear brand positioning.
Created key messaging pillars to communicate community-led philanthropy in accessible ways.
Crafted tone of voice guidelines to keep all communications consistent, human, and inspiring.
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Built an editorial calendar, content pipeline, and campaign templates.
Developed thought leadership content: newsletters, LinkedIn strategy, speaking resources.
Integrated channels (website, LinkedIn, Instagram, events, email) into one consistent system.
Designed branded resources, media kits, and presentations to support speaking engagements.
Strategy Foundations (Process)
Selected screenshots from the strategy documents I created with Rebecca Darwent Global.
These examples show parts of the brand discovery process, messaging foundations, and audience analysis that guided our communications strategy.
Brand Heart
Audience Analysis
Audience Journey Mapping
Key Messaging
Brand Words
Communications in Action (Outputs)
Examples of how the strategy translated into real communications.
These show how I built consistent, compelling content across multiple platforms and formats to support Rebecca’s thought leadership and organizational goals.
Speaking Kit
TED Talk Campaign
Infographic
Downloable Resource
Keynote Presentation